We have a vision to be the world’s most trusted tour operator, empowering women through exceptional, adventure-filled experiences. We strive to build lasting connections, foster a sense of belonging, and deliver life-changing journeys that inspire confidence and camaraderie. Our commitment to safety, inclusivity, and excellence guides every step of our journey.
We Take Good Care. We listen, use good judgment, and respect ourselves, others, and the natural world. Our team's success depends on the care and commitment of each member. We bring our best to everything we do—whether it's trip quality, traveler satisfaction, or fostering a thriving community and workplace.
We Are Good Company. Our friendly spirit shines through in all we do. We pride ourselves on exceptional service, consistently exceeding expectations, and maintaining 5-star reviews. We stay optimistic, celebrate each other's success, and find joy in surprising and delighting our travelers.
We Keep Learning. As a growing business, we embrace new opportunities and encourage a growth mindset. We empower each team member to take initiative, think strategically, and learn from experience to continually improve how we work and where we’re headed.
We Embrace the Adventure. We foster resilience, adapting to challenges and working through difficulties as a team, emerging stronger. Change is part of the journey, and together, we navigate toward success.
In 1992, Denise Mitten, a founding leader of Woodswomen, released an inspiring article called Throw a Party: The Hostess Concept of Leadership that would become a founding philosophy with a ripple effect lasting decades and carried into the founding philosophy of Adventures in Good Company.